BrandVarity works for various industries in two main roles:
Affiliate Managers:
If you have affiliate partners, then you may be worried about whether your affiliate partners are complying with your terms and conditions or not. BrandVarity will help you eliminate fraud from your affiliate program for free. They will keep tabs on their activity with their always-on search monitoring solution. No manual audits are required.
Their Paid Search Monitoring tool will detect the bad actor affiliates bidding on your brand terms, their competing ad copy, landing pages, and much more. Their advanced link analysis tool automatically flags fraudulent activity by affiliates.
You will enjoy various benefits like:
Digital Marketer:
There are many cases where brand abuse negatively impacts key metrics like CTRs and CPSs and loss of high-converting clicks. However, BrandVarity will work as a digital marketer for your brand, where they use paid monitoring tools to monitor PPC and trademark infringers.
Their Paid Search Monitoring tool crawls the internet and flags trademark-infringing ads. You can see who is bidding on your brand and how often they are advertising, getting the complete picture, including headlines, ad copy, and the URLs they use. It will automatically submit infringing ads across search engines for takedown.
You will enjoy various benefits like:
BrandVarity works for Industries
It works for four different types of industries to whom it provides its monitoring brand protection services.
Credit Card Marketing:
It will monitor web compliance for credit card issuers, networks, and publishers. It helps quickly identify incorrect offers so you can protect brand experiences and avoid regulatory scrutiny.
Pharma
Maintaining compliance in the highly regulated pharma SEM space requires a rigorous process. They have compliance and quality assurance teams with their agencies to ensure their ads meet all regulatory requirements.
When multiple teams conduct the reviews, there's a high chance of committing a mistake. But with BrandVarity, you need not worry. With the use of Proprietary technology, they will monitor the ad variations shown in search engines for your campaigns, compare them against the approved ad copy, and report unapproved versions back to you.
3. Retail and E-commerce:
The online retail space is crowded with competitors, retailers, resellers, affiliates, and others who are trying to grab top-paid positions in the SERP results.
However, there is a high chance that many third parties will get in between an initial search and your brand’s content. You can use the BrandVerity tool to see who is bidding on your trademarked terms and control your customer experience.
4. Travel and Hospitality
If you are in travel and hospitality services, you may feel that there are many threats to your trademark. Many fake companies and third parties use well-known trademarks to get more traffic. To control and protect your business, you can use BrandVarity's help. It will monitor diverse locations throughout the day, so you don’t have to.
Best 3 BrandVarity Alternatives
Semrush: It is a tool suite that helps improve online visibility and discover marketing insights. It can help with SEO, PPC, SMM, and keyword research.
Meltwater: It is a social analytics and customer insights tool that helps in analyzing images.
Brand24: It is a brand monitoring and online reputation tool that uses AI-powered social listening to detect keyword mentions in 108 languages.